Best of both worlds!

When I began rebuilding NEWMAN Guitars in with Ted Newman Jones in 2015, our goal was to build as many guitars possible for those who like what we do. Since then, it has been an honor to bring to the players a NEWMAN experience. In my working with Tim Lobley of Cream T and Aurora Music Works UK, we have partnered to bring more guitars to the USA market. After a trusted friendship was established, it became apparent to take Aurora Music Works UK and expand to the USA. I feel this partnership is truly the best of both worlds for the legacy and longevity of both brands. It makes sense to build the brands together and protect them by how they are distributed. Mutual trust and shared respect is the cornerstone of any valued partnership. So it is my please to say “Aurora Music Works USA established 2026!” Thank you all for your support as we continue our journey with NEWMAN Guitars, Cream T with Guitar-X and Aurora Music Works USA.

Jeff Smith CEO/NEWMAN Guitars and Aurora Music Works USA CEO/Co-Founder